Make it matter.
cpg | THALASSA
CREATIVE DIRECTION
branding . art direction . packaging design . presentation design . print design
Thalassa Sea Salt elevates any dish with the pure, tasty goodness of the Mediterranean. As a new name in the salt industry, Thalassa needed a bold introduction to the marketplace. I led development of the brand’s overall branding and narrative, packaging for the core product line and the Artisan range, as well as, print and digital collateral.
branding | THALASSA
packaging | THALASSA
presentation | THALASSA
beauty | VERY GOOD LIGHT
CREATIVE DIRECTION
art direction . set design . photography . post-processing
lifestyle | REDBOOK
CREATIVE DIRECTION
art direction . set design . photography . post-processing
hospitality | FOODIEHALL
CREATIVE DIRECTION
branding . art direction . web design . user experience design
Foodiehall is the next generation of take-out, giving you options like no other in just one easy order. As a Ghost Kitchen, the newest evolution of take-out, it was important that the brand communicate its endless options and hands-off, virtual availability. I led execution of overall look and feel, creative strategy, branding, and web, for a result that is memorable and timeless.
branding | FOODIEHALL
web | FOODIEHALL
strategy | FOODIEHALL
hospitality | HY•PIES
CREATIVE DIRECTION
branding . art direction
fashion | ZEPHERINA
ART DIRECTION
branding . photo direction . web design . user experience design
Zepherina, inspired by masterworks, family, and the surreal, narrates a story of choice. With the brand’s references and family imagery as a starting point, I directed an abbreviated character arc and brand story, punctuated with distinctive emblems for use on packaging and collateral, along with campaigns and websites for both e-commerce and wholesale purposes.
e-commerce | ZEPHERINA
branding | ZEPHERINA
campaigns | ZEPHERINA
hospitality | HYATT
CREATIVE DIRECTION
experience design . illustration . print design
