Make your story human.
The grit, the splendor, the humming breath of time…all what makes a human…expressed in a single frame.
Eliana Petrides is an Art Director and Photographer based in NYC. She crafts meaningful stories, bold assets, and seamless experiences for premium brands in the fashion, beauty, and lifestyle spaces.
She began her career studying Fashion Design at Parsons School of Design, winning a Swarovski Sponsorship, and training in the design houses of Ralph Lauren, John Varvatos, as well as, on the sales floor of Henri Bendel. She later turned her focus to Creative Direction, with the aim of greater meaning for our material world. In practice, her boundless curiosity informs vivid parables woven together from an array of conceptual threads. She is defined by her 360° brand narratives, conjuring immersive atmospheres centered around the storytelling of process, the celebration of soul, and further enhanced through impassioned use of color, space, gesture, and scale.