sport | USROWING

CREATIVE DIRECTION
branding . art direction

The Launch is the newest program by USRowing geared towards coaches and mentors. As the national governing body for rowing in the U.S., USRowing sought to support talent and ignite interest in the sport by providing the tools and resources necessary for achieving Olympic glory. I led the design and direction of both the visual identity and system.

🏆 GOLD - Transform Awards 2024
Best visual identity from the sports, travel, leisure and tourism sector