cpg | THALASSA
CREATIVE DIRECTION
branding . art direction . packaging design . presentation design . print design
Thalassa Sea Salt elevates any dish with the pure, tasty goodness of the Mediterranean. As a new name in the salt industry, Thalassa needed a bold introduction to the marketplace. I led development of the brand’s overall branding and narrative, packaging for the core product line and the Artisan range, as well as, print and digital collateral.
Development
